IPB Edu & Happy Tours · Education Consultancy & Travel Booking

Meta Ads Case Study: IPB Edu & Happy Tours

Cost per messaging conversation frequently landed between $0.09 and $0.15. One May campaign pushed 30,000-plus impressions from a $5 daily budget. Across 37 campaigns, $1,141.45 produced 1.83 million impressions.

Verified Enterprise Case Study

Client Partner

IPB Edu & Happy Tours

Industry Sector

Education Consultancy & Travel Booking

Execution Timeline

Lifetime account totals as of late June 2026

Primary Discipline

Meta Ads Manager

CASE STUDY

Facebook & Instagram Ads Campaign: IPB Edu & Happy Tours

Education Consultancy & Travel Booking

1Campaign Overview

Ads Manager view: IPB Edu & Happy Tours account, 37 campaigns

2Meta Ads Strategy and Execution

3Andromeda Creative Alignment

A weekly refresh cadence, rather than a single long-running ad, is what Andromeda's creative-diversity filters are built to reward.

Performance snapshots

First-party reporting and campaign evidence from the engagement.

Meta Ads Case Study: IPB Edu & Happy Tours performance snapshot 1

Campaigns

0 → 37 campaigns

Managed spend

$1,141.45

$0 → $1,141.45

Impressions

1.83 million

0 → 1.83 million

Reach

not reported

0 → not reported

Tools used

Meta Ads ManagerMessenger ConversationsBroad TargetingCreative TestingAdvantage+

Lessons learned

A weekly refresh cadence, rather than a single long-running ad, is what Andromeda's creative-diversity filters are built to reward.
Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.
The conversion path was selected by business model: Messenger, calls, lead forms, purchases, or ThruPlay.

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Facebook & Instagram Ads Campaign: IPB Edu & Happy Tours

Education Consultancy & Travel Booking

1Campaign Overview

Ads Manager view: IPB Edu & Happy Tours account, 37 campaigns

2Meta Ads Strategy and Execution

3Andromeda Creative Alignment

A weekly refresh cadence, rather than a single long-running ad, is what Andromeda's creative-diversity filters are built to reward.

Lessons learned

A weekly refresh cadence, rather than a single long-running ad, is what Andromeda's creative-diversity filters are built to reward.

Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.

The conversion path was selected by business model: Messenger, calls, lead forms, purchases, or ThruPlay.