RPL Consultancy · Overseas Education & Immigration Consultancy

Meta Ads Case Study: RPL Consultancy

The lead-form campaign converted at $1.42 per lead; the Awareness push reached 329,646 people using ad-set budget optimization; and ThruPlay views cost fractions of a cent. Eight campaigns generated 1.15 million impressions and reached 663,407 people from $273.17.

Verified Enterprise Case Study

Client Partner

RPL Consultancy

Industry Sector

Overseas Education & Immigration Consultancy

Execution Timeline

Lifetime account totals as of late June 2026

Primary Discipline

Meta Ads Manager

CASE STUDY

Facebook & Instagram Ads Campaign: RPL Consultancy

Overseas Education & Immigration Consultancy

1Campaign Overview

Ads Manager view: RPL Consultancy account, 8 campaigns

2Meta Ads Strategy and Execution

3Andromeda Creative Alignment

Fewer, sharper formats plus genuinely broad targeting - proof the engine does not need audience segmentation to find the right people.

Performance snapshots

First-party reporting and campaign evidence from the engagement.

Meta Ads Case Study: RPL Consultancy performance snapshot 1

Campaigns

0 → 8 campaigns

Managed spend

$273.17

$0 → $273.17

Impressions

1.15 million

0 → 1.15 million

Reach

663,407 people

0 → 663,407 people

Tools used

Meta Ads ManagerMessenger ConversationsBroad TargetingCreative TestingAdvantage+

Lessons learned

Fewer, sharper formats plus genuinely broad targeting - proof the engine does not need audience segmentation to find the right people.
Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.
The conversion path was selected by business model: Messenger, calls, lead forms, purchases, or ThruPlay.

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Facebook & Instagram Ads Campaign: RPL Consultancy

Overseas Education & Immigration Consultancy

1Campaign Overview

Ads Manager view: RPL Consultancy account, 8 campaigns

2Meta Ads Strategy and Execution

3Andromeda Creative Alignment

Fewer, sharper formats plus genuinely broad targeting - proof the engine does not need audience segmentation to find the right people.

Lessons learned

Fewer, sharper formats plus genuinely broad targeting - proof the engine does not need audience segmentation to find the right people.

Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.

The conversion path was selected by business model: Messenger, calls, lead forms, purchases, or ThruPlay.